Science Backed,
Nature Made,
Totally Clean

Our products are formulated with the cleanest ingredients for textured curls. Every product features our patented, award-winning ingredient, Hemi15, combined with other curl-friendly ingredients to give you your healthiest, shiniest, most defined curls.

Science backed,
Nature made,
Totally clean

Our products are formulated with the cleanest ingredients for textured curls. Every product features our patented, award-winning ingredient, Hemi15, combined with other curl-friendly ingredients to give you your healthiest, shiniest, most defined curls.

Our Products Are Always

EWG Verified
CRUELTY FREE
VEGAN
Non-Toxic
SILICONE FREE
Sulfate-free
PARABEN FREE
Clinically Tested
Hemi 15 Molecule texture

The Science Of Healthy Curls

4U by Tia was designed specifically to address the needs of naturally curly hair. Every product within the line has our patented, award-wining ingredient Hemi15, combined with other curl friendly ingredients to give you your healthiest, shiniest, most defined curls.

Hemi15 (also known as hemisqualane) is a breakthrough molecule created from 100% sustainably and ethically grown, renewable sugarcane. We use a proprietary bio-fermentation process to create the safest, most sustainable Silicone alternative available. Hemi15 protects precious curls by deeply penetrating the hair shaft to nourish and repair curls; helping improve, elasticity, definition and reduce frizz – without harming your hair or the planet.

Hemi 15 Molecule texture

The Science Of Healthy Curls

4U by Tia was designed specifically to address the needs of textured curly hair. Our products are powered by Hemi15, a breakthrough Silicone alternative created through a proprietary bio-fermentation process from 100% sustainably and ethically grown, renewable sugarcane.

Hemi15 vs Silicone

Hemi15 is clinically proven to improve the health of hair, instantly smoothing texture and increasing hairs ability to retain moisture. Stronger, healthier more defined curls from root to tip.

Hemi15
silicone
Frizz control
humidity protection
Prevents Breakage
strengthens hair
weightless moisture
reduces hair damage
buildup free
supports healthy scalp
protect hair color
thermal protection
Sustainable
biodegradable

Without Hemi15
hair model before
with Hemi15
Female Hair model After

Clean Ingredients,
Results you love

Stronger, healthier, more
defined curls from root to tip.

Our Ingredients: Breakthrough Science and the Best of Nature

Hemi 15 Sugarcane molecule | ingredients
Hemi 15

Deeply nourishes and moisturizes hair from root to tip after just one use.

Waternelon | ingredients
Watermelon Extract

Minerals and vitamins (A, C, B complex) deeply hydrate and soften hair.

Hibiscus Oil

Rich in essential fatty acids, strengthens hair and boosts moisture.

Apple cider vinegar

Acetic acid and polyphonic compounds balance pH, and clarifies.

Sea Moss Extract

Rich in proteins and minerals, adds shine and fortifies strands for added strength against breakage.

Flax seeds
Flaxseed oil

Creates a flexible film on hair fiber for defined curls that last.

Apple Fruit Extract

Magnesium, potassium, and copper hydrate and soften.

Alo Vera | ingredients
Aloe vera

Strengthens and conditions, promoting
healthier looking shiny hair.

Vitamin E | ingredients
Vitamin E

Reduces oxidative stress for healthier looking strands.

Acai | ingredients
Acai oil

Coats hair in antioxidants to smooth and protect.

Rosemary | ingredients
Rosemary

Calms and conditions

Alo Vera | ingredients
Aloe Leaf Juice

Strengthens strands
while deeply hydrating

Cassia Seeds | ingredients
Cassia seed

Creates a flexible film on hair
fiber for defined curls that last.

Chia Seeds | ingredients
Chia Seed

Strengthens hair root to
stimulate growth and thicken strands.

Tia holding th Clarifying Shampoo
Tia holding th Clarifying Shampoo

Tia’s Favorites

The products Tia Mowry—and her family—can’t live without. Shop the shampoos and stylers that deliver her signature curls.

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