Get ready for easy, clean, high performing solutions for every kind of curl, coil and wave.
When we started 4U, we set out on a mission to make clean curl care accessible and effective. We believe clean beauty is the future of beauty and our commitment is to bring you safe, affordable, truly clean products that make your natural hair journey simpler.
Easy-to-use curl care systems made from naturally derived ingredients you can pronounce.
Totally clean, EWG verified products free from harmful chemicals and 100% safe for you and your kids.
Biodegradable formulas made from sustainably sourced and manufactured ingredients.
Clinically-proven and developed in
partnership with the world’s leading
clean scientists.
Easy-to-use curl care systems made from naturally derived ingredients you can pronounce.
Totally clean, EWG verified products free from harmful chemicals and 100% safe for you and your kids.
Biodegradable formulas made from sustainably sourced and manufactured ingredients.
Clinically-proven and developed in
partnership with the world’s leading
clean scientists.
Our mission is to develop products that are good for you and good for the planet. We teamed up with the world’s leading clean scientist and formulators to push our products to do the most with the fewest possible ingredients. Our formulations will never include silicone, sulfates, or parabens because, at 4U, clean beauty is always safe, ethical, and environmentally friendly. Period.
We knew we couldn’t change the face of curl care without using science – clean science that is. Every product within the line is formulated with our patented, award-winning molecule Hemi15 (aka Hemisqualane) - created from 100% ethically grown, renewable sugarcane. Before we came around, silicone was the leading ingredient in haircare. But, 50 research studies and over 50 global patents later, Hemi15 has been proven as a superior silicone alternative that deeply repairs, protects, and smooths all curl types and textures – there is nothing else like it on the market.
said the product was good
for their hair type.
Truly clean products and harness the best of nature without harming it. Every one of the products in our collection includes naturally derived ingredients with proven benefits for curly hair. Our products are produced with pioneering processes like sugarcane fermentation, where we convert basic plant sugars into rare bioidentical molecules that are included in everyday products that don’t deplete the source. The result? High- performance, biodegradable formulas crafted with sustainability in mind.
100% sustainable, 95%+ naturally derived ingredients
HEMI15
Deeply nourishes and moisturizes hair from root to tip after just one use.
Watermelon Extract
Minerals and vitamins (A, C, B complex) deeply hydrate and soften hair.
Hibiscus Oil
Rich in essential fatty acids, strengthens hair and boosts moisture.
Apple Cider Vinegar
Acetic acid and polyphonic compounds balance pH, and clarifies.
SEA MOSS EXTRACT
Rich in proteins and minerals, adds shine and fortifies strands for added strengthens against breakage.
FLAXSEED OIL
Omega-3 fatty acids can help strengthen hair & reduce hair breakage.
APPLE FRUIT EXTRACT
Magnesium, potassium, and copper hydrate and soften.
ALOE VERA
Strengthens and conditions, promoting healthier looking shiny hair.
VITAMIN E
Reduces oxidative stress for healthier looking strands.
ACAI OIL
Coats hair in antioxidants to smooth and protect.
ROSEMARY
Calms and conditions
ALOE LEAF JUICE
Strengthens strands while deeply hydrating
CASSIA SEED
Creates a flexible film on hair fiber for defined curls that last.
CHIA SEED
Strengthens hair root to stimulate growth and thicken strands.
Stronger, healthier, more defined curls from root to tip.
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