Get ready for easy, clean, high performing
solutions for every kind of curl, coil and wave.
“We started 4U to take the guesswork out of curl care. Our job is to make your natural hair journey truly your own.”
“I’m so proud to offer a line of natural hair care that’s science-backed, nature-made, and totally clean for your curls, health, and the environment.”
Everyone deserves access to clean hair care—especially our kids. That’s why our products have ingredients you can pronounce. 4U is 100% safe for the entire family.
Curls should be celebrated. Juicy curls, soft curls, coily curls, bouncy curls, shiny curls, we love all curls! Curly hair deserves the best sustainable ingredients because healthy curls make us look and feel good.
