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40% Off Site Wide

+Free Travel Cream

BIGGEST SALE OF THE YEAR

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CRUELTY FREE

NON-TOXIC

SULFATE-FREE

CLINICALLY TESTED

SILICONE FREE

PARABEN FREE

NON-TOXIC

SULFATE-FREE

EWG VERIFIED

CRUELTY FREE

NON-TOXIC

SULFATE-FREE

CLINICALLY TESTED

SILICONE FREE

PARABEN FREE

NON-TOXIC

SULFATE-FREE

EWG VERIFIED

OUR MISSION

We care for your family and the planet. Our products are biodegradable, made with sustainable ingredients, and powered by our innovative Hemi15 moisture technology. The result? Safe, effective hair care for everyone in your family.

Best sellers

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Family Wash Day Essentials

Perfect for all hair types

40% OFF

Leave-In Curl Cream

amplifies moisture & smooths frizz

$7.79

$12.99

40% OFF

Clarifying Shampoo

removes buildup & retains moisture

$7.19

$11.99

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Best sellers

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40% OFF

Family Styling Essentials
Perfect for all hair types

$31.17

$51.96
40% OFF

Leave-In Curl Cream
amplifies moisture & smooths frizz

$7.79

$12.99
40% OFF

Clarifying Shampoo
removes buildup & retains moisture

$7.19

$11.99
Family Wash Day Essentials
Perfect for all hair types

AS SEEN ON TIKTOK

Curl Confidence Made 4U

Curl Refresher Mist

$7.79

Soft Curl Defining Mousse

$7.79

Leave-In Curl Cream

$7.79

Strong Hold Gel

$7.79

Celebrate your curls with totally clean curl care

Our Founder, Tia Mowry, believes everyone deserves access to clean hair care—especially our kids. That’s why our products have sustainable ingredients you can pronounce. 4U is 100% safe for the entire family and the planet.

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WASH DAY

TREATMENTS

STYLERS

Family Wash Day Essentials

This bundle is a
must-have! My curls have never looked or felt better. It's like a spa day for my curls.

-Tasha J.
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Clarifying Shampoo

This shampoo is a
game-changer! No more buildup, refreshed curls, and a happy scalp.

-Melissa B.
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Family Styling Essentials

Curl hydration dream! These products transformed my dry hair. Highly recommend for nourished, bouncy curls!

~Yasmin R.
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