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Fall Into
Fabulous Curls

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CRUELTY FREE
NON-TOXIC
SULFATE-FREE
CLINICALLY TESTED
SILICONE FREE
PARABEN FREE
NON-TOXIC
SULFATE-FREE
EWG VERIFIED
CRUELTY FREE
NON-TOXIC
SULFATE-FREE
CLINICALLY TESTED
SILICONE FREE
PARABEN FREE
NON-TOXIC
SULFATE-FREE
EWG VERIFIED

Best sellers

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Curl Refresher Mist

revives & adds moisture

$12.99

Leave-In Curl Cream

amplifies moisture & smooths frizz

$12.99

Tia's Favorite

curated essentials by Tia

$55.00

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What is Hemi15?

Hemi15 is an award-winning, patented, sugarcane-derived silicone alternative that hydrates, nourishes and protects all curl types.

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97%

noticed less hair shedding after using 4U

  • Clarifying Shampoo

    This shampoo is a
    game-changer! No more buildup, refreshed curls, and a happy scalp.

    -Melissa B.

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  • Deluxe Curl Care

    Deluxe Care Bundle
    This bundle is a
    must-have! My curls have never looked or felt better. It's like a spa day for my curls.

    -Tasha J.

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  • Moisture & Define

    Moisture and Define
    Curl hydration dream! These products transformed my dry hair. Highly recommend for nourished, bouncy curls!

    ~Yasmin R.

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Celebrate your curls with totally clean curl care 

Our Founder, Tia Mowry, believes everyone deserves access to clean hair care—especially our kids.
That’s why our products have sustainable ingredients
you can pronounce. 4U is 100% safe for
the entire family and the planet. 

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Our Mission

We care for your family and the planet. Our products are biodegradable, made with sustainable ingredients, and powered by our innovative Hemi15 moisture technology. The result? Safe, effective hair care for everyone in your family.

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@taylororiginal_ Deluxe Curl Care
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@courtneymatia_ MoisturizingShampoo
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@_jennifer_check MoisturizingConditioner
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@cthesecurls Leave In Curl Cream