Goodbye Frizz,
Hello Bounce

Our New Soft Curl-Defining Mousse is
formulated for all coils, curls, and waves. 
Now available at Walmart.com and select
Walmart stores.

Goodbye Frizz,
Hello Bounce

Our New Soft Curl-Defining Mousse is formulated for all coils, curls, and waves.  Now available at Walmart.com and select Walmart stores.


Soft Touch,
Lasting Hold

This gravity-defying mousse is infused with nourishing
ingredients like chia seed, amino acids, and Hemi15. This
touchable formula not only enhances your natural curl pattern
but also works to repair and strengthen your strands.  

Soft Touch,
Lasting Hold

This gravity-defying mousse is infused
with nourishing ingredients like chia
seed, amino acids, and Hemi15. This
touchable formula not only enhances
your natural curl pattern but also works
to repair and strengthen your strands.  

Effective, Effortless, Affordable

Totally Clean Curl Care

Black Female model Smiling

Shampoos

Conditioners

Treatments

Stylers


Our Philosophy

At 4U, we believe hair care should be
simple, safe, sustainable, and science-backed.
Our products are good for you
and the planet and are clinically proven
to deliver results for all curl types.
“I’m so proud to offer a line of natural hair care that’s science-backed,
nature-made, totally clean, and safe for your curls and the environment.”
TIA MOWRY, FOUNDER + CREATIVE DIRECTOR

Clean Ingredients
Results you Love

Stronger, healthier, more defined
curls from root to tip.

Clean Ingredients
Results you Love

Stronger, healthier, more defined
curls from root to tip.

Next Gen Curl Care for
the Whole Family

Designed to work for every curl type and
texture, our clean ingredients are safe for
both your family and planet.

Next Gen Curl Care for
the Whole Family

Designed to work for every curl type and texture, our clean ingredients are safe for both your family and planet.