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Embrace Your Crown:
A Celebration Of Natural Hair

CELEBRATE WITH TIA
CRUELTY FREE
NON-TOXIC
SULFATE-FREE
CLINICALLY TESTED
SILICONE FREE
PARABEN FREE
NON-TOXIC
SULFATE-FREE
EWG VERIFIED
CRUELTY FREE
NON-TOXIC
SULFATE-FREE
CLINICALLY TESTED
SILICONE FREE
PARABEN FREE
NON-TOXIC
SULFATE-FREE
EWG VERIFIED

Best sellers

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Curl Refresher Mist

revives & adds moisture

$12.99

Leave-In Curl Cream

amplifies moisture & smooths frizz

$12.99

Strong Hold Gel

long-lasting, flexible hold

$12.99

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What is Hemi15?

Hemi15 is an award-winning, patented, sugarcane-derived silicone alternative that hydrates, nourishes and protects all curl types.

Learn More
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97%

noticed less hair shedding after using 4U

  • Clarifying Shampoo

    This shampoo is a
    game-changer! No more buildup, refreshed curls, and a happy scalp.

    -Melissa B.

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  • Deluxe Care Bundle
    This bundle is a
    must-have! My curls have never looked or felt better. It's like a spa day for my curls.

    -Tasha J.

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  • Moisture and Define
    Curl hydration dream! These products transformed my dry hair. Highly recommend for nourished, bouncy curls!

    ~Yasmin R.

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Our Mission

We care for your family and the planet. Our products are biodegradable, made with sustainable ingredients, and powered by our innovative Hemi15 moisture technology. The result? Safe, effective hair care for everyone in your family.

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