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Where Culture

Meets Care

Check out our limited edition bundle curated

in celebration of A Black Girl and Her Braids

by Jaylene Clark Owens

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CRUELTY FREE
NON-TOXIC
SULFATE-FREE
CLINICALLY TESTED
SILICONE FREE
PARABEN FREE
NON-TOXIC
SULFATE-FREE
EWG VERIFIED
CRUELTY FREE
NON-TOXIC
SULFATE-FREE
CLINICALLY TESTED
SILICONE FREE
PARABEN FREE
NON-TOXIC
SULFATE-FREE
EWG VERIFIED

OUR MISSION

We care for your family and the planet. Our products are biodegradable, made with sustainable ingredients, and powered by our innovative Hemi15 moisture technology. The result? Safe, effective hair care for everyone in your family.

Best sellers

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30% OFF

Deluxe Curl Care

deeply hydrates & softens

$44.47

$63.53

Leave-In Curl Cream

amplifies moisture & smooths frizz

$12.99

$12.99

Clarifying Shampoo

removes buildup & retains moisture

$11.99

$11.99

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Best sellers

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  • 10% OFF

    Family Styling Essentials

    Perfect for all hair types

    $46.76

    $51.96

  • Leave-In Curl Cream

    amplifies moisture & smooths frizz

    $12.99

    $12.99

  • Clarifying Shampoo

    removes buildup & retains moisture

    $11.99

    $11.99

  • 10% OFF

    Family Wash Day Essentials

    Perfect for all hair types

    $44.96

    $49.96

AS SEEN ON TIKTOK

Curl Confidence Made 4U

Curl Refresher Mist

Curl Refresher Mist

$12.99

Soft Curl Defining Mousse

Soft Curl Defining Mousse

$12.99

Leave-In Curl Cream

Leave-In Curl Cream

$12.99

Strong Hold Gel

Strong Hold Gel

$12.99

WASH DAY

TREATMENTS

STYLERS

  • Family Wash Day Essentials

    This bundle is a
    must-have! My curls have never looked or felt better. It's like a spa day for my curls.

    -Tasha J.

    Shop Now

  • Clarifying Shampoo

    This shampoo is a
    game-changer! No more buildup, refreshed curls, and a happy scalp.

    -Melissa B.

    Shop Now

  • Family Styling Essentials

    Curl hydration dream! These products transformed my dry hair. Highly recommend for nourished, bouncy curls!

    ~Yasmin R.

    Shop Now
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