Haircare Crafted
In Simplicity

The seasons are changing, but your call for
a simplified routine is constant. Embrace the
power of simple with high-performing haircare.

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Haircare Crafted
In Simplicity

The seasons are changing, but your call for a simplified routine is constant. Embrace the power of simple with high-performing haircare.
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Effective, Effortless, Clean

Discover our Everyday Hair Heroes

4U by Tia Curl Defining get squeezed into a the palm of a hand
Curl Defining Gel
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4U by Tia Curl Refresher Mist
Curl Refresher Mist
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Handheld 4U by Tia Clarifying Shampoo with some foam
Clarifying Shampoo
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4U by Tia Moisturizing Shampoo
Moisturizing Shampoo
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4U Questions
From You

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4U Questions
From You

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No Bad Curl Days

All day, frizz-fighting performance against heat and humidity

Shampoos

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Conditioners

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Treatments

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Stylers

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“Love this conditioner! ...surpassed my expectations!
My curls feel so smooth and soft.”

CURLPEDIA ON THE MOISTURIZING CONDITIONER
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“Love this conditioner! ...surpassed my expectations! My curls feel so smooth and soft.“

CURLPEDIA ON THE
MOISTURIZING CONDITIONER
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Build Your Dream Routine

Our curated solutions for every hair care concern

Deluxe Curl Care
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Deluxe Curl Care
Original price: $69.94 Current price: $58.00
Ultimate Revival | Clarifying Shampoo, Lightweight Conditioner, Leave-In Curl Cream, Curl Defining Gel , Curl Refresher Mist, Multiuse Hair Oil
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Ultimate Revival
Original price: $69.94 Current price: $58.00
Tia's Favorite
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Tia's Favorite
Original price: $56.95 Current price: $48.00
Moisture & Define
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Moisture & Define
Original price: $45.96 Current price: $39.00
“I'm so proud to offer a line of natural hair care that's science-backed,
nature-made, and totally clean for your curls, health, and the
environment.” TIA MOWRY, FOUNDER + CREATIVE DIRECTOR
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Clean Ingredients
Results you Love

Stronger, healthier, more defined
curls from root to tip.

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Clean Ingredients
Results you Love

Stronger, ,healthier, more defined
curls from root to tip.

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Next Gen Curl Care for
the Whole Family

Designed to work for every curl type and
texture, our clean ingredients are safe for
both your family and planet.
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Next Gen Curl Care for
the Whole Family

Designed to work for every curl type and texture, our clean ingredients are safe for both your family and planet.

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