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It's Our Birthday!

We're celebrating with 30% OFF

sitewide* with code: BDAY

(*excludes bundles)

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CRUELTY FREE

NON-TOXIC

SULFATE-FREE

CLINICALLY TESTED

SILICONE FREE

PARABEN FREE

NON-TOXIC

SULFATE-FREE

EWG VERIFIED

CRUELTY FREE

NON-TOXIC

SULFATE-FREE

CLINICALLY TESTED

SILICONE FREE

PARABEN FREE

NON-TOXIC

SULFATE-FREE

EWG VERIFIED

Meet the 4U by Tia Kids Line

Mindfully created for little ones. Shop Now

OUR MISSION

We care for your family and the planet. Our products are biodegradable, made with sustainable ingredients, and powered by our innovative Hemi15 moisture technology. The result? Safe, effective hair care for everyone in your family.

Best sellers

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30% OFF

Deluxe Curl Care

deeply hydrates & softens

$44.47

$63.53

Leave-In Curl Cream

amplifies moisture & smooths frizz

$12.99

Clarifying Shampoo

removes buildup & retains moisture

$11.99

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Best sellers

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10% OFF

Family Styling Essentials
Perfect for all hair types

$46.76

$51.96
Leave-In Curl Cream
amplifies moisture & smooths frizz

$12.99

$12.99
Clarifying Shampoo
removes buildup & retains moisture

$11.99

$11.99
10% OFF

Family Wash Day Essentials
Perfect for all hair types

$44.96

$49.96

AS SEEN ON TIKTOK

Curl Confidence Made 4U

Curl Refresher Mist

$12.99

Soft Curl Defining Mousse

$12.99

Leave-In Curl Cream

$12.99

Strong Hold Gel

$12.99

Celebrate your curls with totally clean curl care

Our Founder, Tia Mowry, believes everyone deserves access to clean hair care—especially our kids. That’s why our products have sustainable ingredients you can pronounce. 4U is 100% safe for the entire family and the planet.

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WASH DAY

TREATMENTS

STYLERS

Family Wash Day Essentials

This bundle is a
must-have! My curls have never looked or felt better. It's like a spa day for my curls.

-Tasha J.
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Clarifying Shampoo

This shampoo is a
game-changer! No more buildup, refreshed curls, and a happy scalp.

-Melissa B.
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Family Styling Essentials

Curl hydration dream! These products transformed my dry hair. Highly recommend for nourished, bouncy curls!

~Yasmin R.
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It's Our Birthday!

Meet the 4U by Tia Kids Line

OUR MISSION

AS SEEN ON TIKTOK

Curl Confidence Made 4U

Curl Refresher Mist

Soft Curl Defining Mousse

Leave-In Curl Cream

Strong Hold Gel

Celebrate your curls with totally clean curl care

WASH DAY

TREATMENTS

STYLERS

This bundle is a must-have! My curls have never looked or felt better. It's like a spa day for my curls.

This shampoo is a game-changer! No more buildup, refreshed curls, and a happy scalp.

Curl hydration dream! These products transformed my dry hair. Highly recommend for nourished, bouncy curls!

This bundle is a
must-have! My curls have never looked or felt better. It's like a spa day for my curls.

This shampoo is a
game-changer! No more buildup, refreshed curls, and a happy scalp.