Haircare Crafted
In Simplicity

The seasons are changing, but your call for
a simplified routine is constant. Embrace the
power of simple with high-performing haircare.

Haircare Crafted
In Simplicity

The seasons are changing, but your call for a simplified routine is constant. Embrace the power of simple with high-performing haircare.

Effective, Effortless, Clean

Discover our Everyday Hair Heroes

4U by Tia Curl Defining get squeezed into a the palm of a hand
Curl Defining Gel
4U by Tia  Curl Refresher Mist
Curl Refresher Mist
Handheld 4U by Tia Clarifying Shampoo with some foam
Clarifying Shampoo
4U by Tia Moisturizing Shampoo
Moisturizing Shampoo

4U Questions
From You

4U Questions
From You

No Bad Curl Days

All day, frizz-fighting performance against heat and humidity

Shampoos

Conditioners

Treatments

“Love this conditioner! ...surpassed my expectations!
My curls feel so smooth and soft.”

CURLPEDIA ON THE MOISTURIZING CONDITIONER

“Love this conditioner! ...surpassed my expectations! My curls feel so smooth and soft.“

CURLPEDIA ON THE
MOISTURIZING CONDITIONER

“I'm so proud to offer a line of natural hair care that's science-backed,
nature-made, and totally clean for your curls, health, and the
environment.”
TIA MOWRY, FOUNDER + CREATIVE DIRECTOR

Clean Ingredients
Results you Love

Stronger, healthier, more defined
curls from root to tip.

Clean Ingredients
Results you Love

Stronger, ,healthier, more defined
curls from root to tip.

Next Gen Curl Care for
the Whole Family

Designed to work for every curl type and
texture, our clean ingredients are safe for
both your family and planet.

Next Gen Curl Care for
the Whole Family

Designed to work for every curl type and texture, our clean ingredients are safe for both your family and planet.

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