“We started 4U to take the guesswork out of curl care.
Our job is to make your natural hair journey truly your own.”
Our Fabulous Founder
“I’m so proud to offer a line of natural hair care that’s science-backed, nature-made, and totally clean for your curls, health, and the environment.”

Hair Care is a Family Affair
Everyone deserves access to clean hair care—especially our kids. That’s why our products have ingredients you can pronounce. 4U is 100% safe for the entire family.

Celebrate Your Curls
Curls should be celebrated. Juicy curls, soft curls, coily curls, bouncy curls, shiny curls, we love all curls! Curly hair deserves the best sustainable ingredients.