The Science of
Healthy Curls

4U by Tia was designed specifically to address
naturally curly hair needs. Every product within
the line has our patented, award-winning ingredient Hemi15,
combined with other curl friendly ingredients to give you your
healthiest, shiniest, most defined curls.
The Science of
Healthy Curls

4U by Tia was designed specifically to address naturally curly hair needs. Every product within the line has our patented, award-winning ingredient Hemi15, combined with other curl friendly ingredients to give you your healthiest, shiniest, most defined curls

What is Hemi15?

Sugarcane

A Scientific Breakthrough

Hemi15 (also known as Hemisqualane) is a patented, award winning molecule created from 100% ethically grown, renewable sugarcane.

Hemi15 Molecule

A Sustainable, Silicone Alternative

We use a proprietary bio-fermentation process to create the safest, most sustainable silicone alternative available.

Female Model macro close-up

A Revolution in Curl Care

Hemi15 protects curls by deeply penetrating the hair shaft to nourish and repair curls, helping improve elasticity, definition and reduce frizz.

Hemi15 vs. Silicone

4U by Tia was designed specifically to address
naturally curly hair needs. 4U by Tia does not use
silicone in its hair care products. Instead, every product
within the line has our patented, award-winning
ingredient Hemi15.

Hemi15
silicone
Frizz control
humidity protection
Prevents Breakage
strengthens hair
weightless moisture
reduces hair damage
buildup free
supports healthy scalp
protect hair color
thermal protection
Sustainable
biodegradable

Hemi15 vs. Silicone

4U by Tia was designed specifically to address naturally curly hair needs. 4U by Tia does not use silicone in its hair care products. Instead, every product within the line has our patented, award-winning ingredient Hemi15.

Hemi15
silicone
Frizz control
humidity protection
Prevents Breakage
strengthens hair
weightless moisture
reduces hair damage
buildup free
supports healthy scalp
protect hair color
thermal protection
Sustainable
biodegradable

Female Model before Hemi15
BEFORE HEMI15
Female Model smiling after Hemi15
AFTER HEMI15

With and Without Hemi15

Hemi15 protects curls by deeply penetrating the
hair shaft to nourish and repair curls.

With and Without Hemi15

Hemi15 protects curls by deeply penetrating the hair shaft to nourish and repair curls.

Female Model before Hemi15
BEFORE HEMI15
Female Model smiling after Hemi15
AFTER HEMI15

Proven Results for Every Curl, Coil and Wave

97%

said the product was
good for their hair type.

97%

said they noticed less
breakage in hair fall.

97%

said their hair
felt nourished.

100%

said their hair feels
like it’s growing healthier.