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All The

Holds Bundle

Limited Time 20% Off
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CRUELTY FREE
NON-TOXIC
SULFATE-FREE
CLINICALLY TESTED
SILICONE FREE
PARABEN FREE
NON-TOXIC
SULFATE-FREE
EWG VERIFIED
CRUELTY FREE
NON-TOXIC
SULFATE-FREE
CLINICALLY TESTED
SILICONE FREE
PARABEN FREE
NON-TOXIC
SULFATE-FREE
EWG VERIFIED

Best sellers

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Leave-In Curl Cream

amplifies moisture & smooths frizz

$12.99

Strong Hold Gel

long-lasting, flexible hold

$12.99

20% OFF

All The Holds

Soft, medium, and strong holds all in one

$31.17

$38.97

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AS SEEN ON TIKTOK

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Curl Refresher Mist

Curl Refresher Mist

$12.99

Soft Curl Defining Mousse

Soft Curl Defining Mousse

$12.99

Leave-In Curl Cream

Leave-In Curl Cream

$12.99

Strong Hold Gel

Strong Hold Gel

$12.99

  • Clarifying Shampoo

    This shampoo is a
    game-changer! No more buildup, refreshed curls, and a happy scalp.

    -Melissa B.

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  • Family Wash Day Essentials

    This bundle is a
    must-have! My curls have never looked or felt better. It's like a spa day for my curls.

    -Tasha J.

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  • Family Styling Essentials

    Curl hydration dream! These products transformed my dry hair. Highly recommend for nourished, bouncy curls!

    ~Yasmin R.

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Our Mission

We care for your family and the planet. Our products are biodegradable, made with sustainable ingredients, and powered by our innovative Hemi15 moisture technology. The result? Safe, effective hair care for everyone in your family.

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