Shop Best Sellers New! Bundles About Us
New! Award Winners Shampoos Conditioners Treatments Stylers Shop All
Shop All Award Winners
Styling Must Haves Hydration Boosters Perfect Curls
Our Story Our Science Our Philosophy Store Locator
  • Subtotal $0.00
  • Shipping & Tax Calculated at checkout

30% Off Bundles

curated to deliver nourished

and hydrated curls

 SAVE Now
CRUELTY FREE
NON-TOXIC
SULFATE-FREE
CLINICALLY TESTED
SILICONE FREE
PARABEN FREE
NON-TOXIC
SULFATE-FREE
EWG VERIFIED
CRUELTY FREE
NON-TOXIC
SULFATE-FREE
CLINICALLY TESTED
SILICONE FREE
PARABEN FREE
NON-TOXIC
SULFATE-FREE
EWG VERIFIED

Best sellers

Shop all
Leave-In Curl Cream

amplifies moisture & smooths frizz

$12.99

Strong Hold Gel

long-lasting, flexible hold

$12.99

30% OFF

Hydration Boosters

Deeply Nourishes and Hydrates from Root to Tip

$36.37

$51.96

SHOP ALL

What is Hemi15?

Hemi15 is an award-winning, patented, sugarcane-derived silicone alternative that hydrates, nourishes and protects all curl types.

Learn More
Right Image

97%

noticed less hair shedding after using 4U

  • Clarifying Shampoo

    This shampoo is a
    game-changer! No more buildup, refreshed curls, and a happy scalp.

    -Melissa B.

    Shop Now

  • Hydration Boosters

    This bundle is a
    must-have! My curls have never looked or felt better. It's like a spa day for my curls.

    -Tasha J.

    Shop Now

  • Perfect Curls

    Curl hydration dream! These products transformed my dry hair. Highly recommend for nourished, bouncy curls!

    ~Yasmin R.

    Shop Now

Our Mission

We care for your family and the planet. Our products are biodegradable, made with sustainable ingredients, and powered by our innovative Hemi15 moisture technology. The result? Safe, effective hair care for everyone in your family.

Instagram Image
@taylororiginal_
Instagram Image
@iamaliyahjones
Instagram Image
@_jennifer_check
Instagram Image
@amber.aunaturel