Holiday Magic Is In The Hair

Holiday
Magic Is In
The Hair

Infused with the best of nourishing ingredients, our curl care will deliver you radiant and hydrated curls all winter long.

Infused with the best of nourishing ingredients, our curl care will deliver you radiant and hydrated curls all winter long.

"Whenever I think of winter when it comes to hair care, moisture is key. 4U is a part of that curl care because of the moisture that it provides with all of the products - not just one."

TIA MOWRY,
FOUNDER + CREATIVE DIRECTOR
"Whenever I think of winter when it comes to hair care, moisture is key. 4U is a part of that curl care because of the moisture that it provides with all of the products - not just one." TIA MOWRY,
FOUNDER + CREATIVE DIRECTOR
Limited Edition

Bundle Up
For The Holidays

Discover our 4 new bundles - perfect for gifting anyone on your holiday shopping list juicy, healthy, and luscious curls.

Limited Edition

Bundle Up
For the Holidays

Discover our new bundles - perfect for gifting anyone on your holiday shopping list juicy, healthy, and luscious curls.