FREE SHIPPING WHEN YOU SPEND $50
Shop Best Sellers Bundles About Us
NEW Soft Curl Defining Mousse Award Winners Shampoos Conditioners Treatments Stylers Shop All
Shop All Award Winners
Tia's Favorite Ultimate Revival Deluxe Curl Care Moisture & Define Style & Refresh
Our Story Our Science Our Philosophy
  • Subtotal $0.00
  • Shipping & Tax Calculated at checkout

Fall Into
Fabulous Curls

SHOP ALL
CRUELTY FREE
NON-TOXIC
SULFATE-FREE
CLINICALLY TESTED
SILICONE FREE
PARABEN FREE
NON-TOXIC
SULFATE-FREE
EWG VERIFIED

Best sellers

Shop all
Curl Refresher Mist

revives & adds moisture

$12.99

Leave-In Curl Cream

amplifies moisture & smooths frizz

$12.99

Tia's Favorite

curated essentials by Tia

$55.00

SHOP ALL

What is Hemi15?

Hemi15 is an award-winning, patented, sugarcane-derived silicone alternative that hydrates, nourishes and protects all curl types.

Learn More
Right Image

97%

noticed less hair shedding after using 4U

  • Clarifying Shampoo

    This shampoo is a
    game-changer! No more buildup, refreshed curls, and a happy scalp.

    -Melissa B.

    Shop Now

  • Deluxe Curl Care

    Deluxe Care Bundle
    This bundle is a
    must-have! My curls have never looked or felt better. It's like a spa day for my curls.

    -Tasha J.

    Shop Now

  • Moisture & Define

    Moisture and Define
    Curl hydration dream! These products transformed my dry hair. Highly recommend for nourished, bouncy curls!

    ~Yasmin R.

    Shop Now

Celebrate your curls with totally clean curl care 

Our Founder, Tia Mowry, believes everyone deserves access to clean hair care—especially our kids.
That’s why our products have sustainable ingredients
you can pronounce. 4U is 100% safe for
the entire family and the planet. 

Learn More

Our Mission

We care for your family and the planet. Our products are biodegradable, made with sustainable ingredients, and powered by our innovative Hemi15 moisture technology. The result? Safe, effective hair care for everyone in your family.

Instagram Image
@taylororiginal_ Deluxe Curl Care
Instagram Image
@courtneymatia_ MoisturizingShampoo
Instagram Image
@_jennifer_check MoisturizingConditioner
Instagram Image
@cthesecurls Leave In Curl Cream