That's Good 4U
and the Planet
Our natural hair care line is science-backed,
nature-made, and totally clean for your
curls, health, and the environment.
That's Good 4U
and the Planet
Our natural hair care line is science-backed,
nature-made, and totally clean for your
curls, health, and the environment.
Curl Care That’s Good
4U and the Planet
Our natural hair care line is science-backed,
nature-made, and totally clean for your curls, health, and the environment.
Simple. Safe. Sustainable.
Our mission is to develop products that are good for you and good for the planet. We teamed up with the world’s leading clean scientist and formulators to push our products to do the most with the fewest possible ingredients. The result, high performance, biodegradable formulas crafted with sustainable ingredients.
Simple. Safe. Sustainable.
Our mission is to develop products that are good for you and good for the planet. We teamed up with the world’s leading clean scientist and formulators to push our products to do the most with the fewest possible ingredients. The result, high performance, biodegradable formulas crafted with sustainable ingredients.
Breakthrough Science Meet the Best of Nature
100% sustainable, 95% naturally
derived ingredients
Deeply nourishes and
moisturizes hair from root to tip after just one use.
Minerals and vitamins
(A, C, B complex)
deeply hydrate and
soften hair.
Rich in essential fatty
acids, strengthens hair and boosts moisture.
Acetic acid and
polyphonic compounds
balance pH, and clarifies.
Rich in proteins and minerals, adds shine and fortifies strands for added strengthens against breakage.
Omega-3 fatty acids can help strengthen hair & reduce
hair breakage.
Magnesium, potassium, and copper hydrate and soften.
Strengthens and conditions, promoting healthier
looking shiny hair.
Reduces oxidative stress for healthier looking strands.
Coats hair in antioxidants to smooth and protect.
Calms and conditions
Strengthens strands
while
deeply hydrating
Creates a flexible film on hair
fiber for defined
curls that last.
Strengthens hair root
to
stimulate growth and
thicken strands.
Breakthrough Science Meet the Best of Nature
100% sustainable, 95% naturally
derived ingredients
Deeply nourishes and moisturizes hair from root to tip after
just one use.
Minerals and vitamins
(A, C, B complex)
deeply hydrate and soften hair.
Rich in essential fatty
acids, strengthens hair and boosts moisture.
Acetic acid and
polyphonic compounds
balance pH, and clarifies.
Rich in proteins and minerals, adds shine and fortifies strands for added strengthens hair against breakage.
Omega-3 fatty acids can help strengthen hair & reduce hair breakage.
Magnesium, potassium, and copper hydrate and soften.
Strengthens and conditions, promoting healthier
looking shiny hair.
Reduces oxidative stress for healthier looking strands.
Coats hair in antioxidants to smooth and protect.
Calms and conditions
Strengthens strands while deeply hydrating
Creates a flexible film on hair
fiber for defined curls that last.
Strengthens hair root to
stimulate growth and thicken strands.
Our Products Are Always
Clean Ingredients,
Results you Love
Stronger, healthier, more defined
curls
from root to tip.
My curls feel so smooth and soft.”
My curls feel so smooth and soft.”
Our Results are Proven
During a recent consumer study:
said their hair feels
moisturized without
the buildup.
noticed less hair fall.
said their hair feels
more hydrated.
said they feel like
their hair is growing
healthier.
Science Backed, Nature Made,
Totally Clean
Products for people and the planet, formulated with
the cleanest ingredients for textured curls.
Science Backed,
Nature Made,
Totally Clean
Products for people and the planet, formulated
with the cleanest ingredients
for textured curls.