Crowning Glory,

A Celebration of

Black Hair

Black hair is a symbol of strength and beauty.
In honor of Black History Month, let's celebrate
and elevate our curls together.

Crowning Glory,

A Celebration of
Black Hair

Black hair is a symbol of strength and beauty.

In honor of Black History Month, let's celebrate and elevate our curls together.


Soft Touch,
Lasting Hold

Our gravity-defying Soft Curl-Defining Mousse is
infused with nourishing ingredients like chia seed,
amino acids, and Hemi15. This touchable formula
is not only enhances your natural curl pattern but
also works to repair and strengthen your strands.  

New Soft Curl Defining Mousee pump bottle product on a blue background

Soft Touch,
Lasting Hold

Our gravity-defying Soft Curl-Defining Mousse is infused with nourishing ingredients like chia seed, amino acids, and Hemi15. This touchable formula not only enhances your natural curl pattern but also works to repair and strengthen your strands.  

Effective, Effortless, Affordable

Totally Clean Curl Care

Black Female model Smiling

Shampoos

Conditioners

Treatments

Stylers


Our Philosophy

At 4U, we believe hair care should be
simple, safe, sustainable, and science-backed.
Our products are good for you
and the planet and are clinically proven
to deliver results for all curl types.
“I’m so proud to offer a line of natural hair care that’s science-backed,
nature-made, totally clean, and safe for your curls and the environment.”
TIA MOWRY, FOUNDER + CREATIVE DIRECTOR

Clean Ingredients
Results you Love

Stronger, healthier, more defined
curls from root to tip.

Clean Ingredients
Results you Love

Stronger, healthier, more defined
curls from root to tip.

Next Gen Curl Care for
the Whole Family

Designed to work for every curl type and
texture, our clean ingredients are safe for
both your family and planet.

Next Gen Curl Care for
the Whole Family

Designed to work for every curl type and texture, our clean ingredients are safe for both your family and planet.